#77 - Your business arises from your rootedness

Your business arises from your rootedness. George Poulos. Mar 26, 2025.A true business—a soul business—emerges naturally from within.Not from force.Not from performance.But from presence.You can grit and grind your way into success… But you’ll have to keep gritting and grinding to sustain it.That’s what I did when I built my YouTube channel to over 300k subscribers.It was all hustle, sleepless nights, and a persona that wasn’t fully me. Looking back on those videos, I can see the tension I was holding in my face & body.I followed the blueprint provided by the world: perform → produce → succeed → be happy.But it didn’t bring happiness. It brought burnout.And when I couldn’t hold the mask anymore—everything collapsed.That collapse sent me inward.I began meditating, unraveling my beliefs, and over time, living + expressing from my truth.And slowly, a new kind of business began to arise—One rooted in truth, aligned with service, and sustained by love.One where I didn’t have to perform, use an “influencer voice”, or hold any tension in my body.One where I could simply be myself—and serve deeply.But last year, my practices slipped.And the business I had grown began to slip away, too.Because I lost my center. I lost my ability to energetically hold what had emerged.So what I know now—without a doubt—is this:Your inner work is your foundation.Your spiritual practice is your strategy.Your business will grow at the depth of your groundedness.Return to your root.The rest will rise.Trust yourself.In devotion to your freedom,George Poulos~My Foundational Practices for Creative Freedom (the ones I personally use to stay rooted) are available now on my webstore: http://georgepoulos.com/storeI host weekly Freedom Calls inside my free community—Wednesdays at 12pm EST: https://www.skool.com/creative-freedom-6132 Mentorship is available for those ready to go deep—internally (inner work) and externally (creator/soul-biz support). Book a free discovery call: https://calendly.com/george-poulos/strategy-call